Fifty places in Ireland. One per trade, per county.One per trade, per county.
A Front Desk for your trade. A new website that talks, types, answers your customers and books the job into your diary — while you're on the tools, and after six when you're not.
Example alert
New booking
The quiet leak
Most enquiries for trades now start on a phone, and plenty of them start in the evening. The homeowner has a problem, a phone in hand, and about a minute of patience. What they find decides who gets the job.
Then one missed enquiry a month is €— a year.
Two a month is €—.
We didn't pick that number. You did.
Picture the Monday morning where you open your phone and there are three jobs already booked in for the week. You didn't answer a single one. You were asleep, or on a roof, or having your dinner. They booked themselves, and they're sitting in your calendar waiting for you.
That's the whole thing. Everything below is just how.
If even one of those happened this month, keep reading. If none did, you don't need us.
Before you spend anything
1 of 3
You can have the best-looking site in the county and still lose the job, because looking good and answering at half nine are different problems. The homeowner with water coming through the ceiling isn't judging your photography. They're finding out whether anyone is there. Every euro spent on a prettier brochure is spent on the wrong problem.
2 of 3
This isn't software you're being handed. There's no dashboard you're expected to live in and no app to check. You fill in one form, you approve it once, and after that it behaves like a good office manager — the bookings turn up in your inbox and you get on with the work. If it ever needs you to log into something, we've built it wrong.
3 of 3
It's not a chatbot let loose on your reputation. It answers a set list of things about your business and it pushes towards a booking. Anything outside that list — a price it hasn't been given, a complaint, someone upset — it doesn't guess. It stops and sends it to you. The most useful thing about it isn't what it says. It's what it refuses to say.
If those three are true, what exactly are you buying when you buy a website?
What you get
Not software you learn. One system we build, connect and hand over. We call it a Front Desk, because that's what it does.
We build it, host it, keep it running, and change it when your prices, services or hours change. You fill in one form. That's the job.
A new mobile-first site, built and structured so Google and AI answer tools like ChatGPT can find and understand your business: one page per service, your real service area, short straight answers, your registrations and insurance shown.
A customer can talk to it or type to it, on their phone, at nine at night. It answers only from what you've approved: your services, your area, your hours, how you price. Anything off the list goes to your inbox, not to a guess.
Two kinds of slot, your choice of when: a Free quote visit, or a Call-back. It goes into your diary, the customer gets a confirmation and a reminder, and you get an email the moment it lands.
When they'd rather talk to a person, "Call us" rings your own phone and "WhatsApp us" opens your own WhatsApp. You answer, same as always. No new number, no app, nothing changes.
What it takes from you:
One onboarding form, about ten minutes. We build it. You look at it once and either say yes or tell us what to change.
Live in 7 days.
After that there is nothing to log into, nothing to learn and nothing to maintain. Bookings arrive in your inbox.
Which of those three would have saved you a job last month?
Don't take our word for it
This is our own Front Desk — the same thing you'd get, built for us. Ask it what a Front Desk costs. Ask how long the build takes. Ask it something it has no business answering — and watch it send you to Enda instead of guessing.
If this had answered one customer for you last night, what would that job have been worth?
If you want a machine that rings people or blasts texts, this isn't it. If you're not registered or insured, it isn't it either — the site shows what you've got, and it has to be true. If you want your customers answered honestly and booked in while you work, keep reading.
One trade, one county
Every Front Desk is tailored — your trade, your county, your questions, your calendar — and every one needs someone keeping an eye on it and updating it when things change. Past a certain number that stops being possible and starts being a queue. Fifty is that number. Not fifty a month. Fifty, total. After that there's a waiting list.
That's a different rule and it isn't about our time. Everything we build is aimed at your county — the site is written for the searches people in your area make, and the content that comes later is made for your area too. Build two roofers in Cork and we'd be aiming both at the same searches, competing against ourselves, and neither of you would get the benefit either of you paid for. So we don't. One trade, one county.
Is your county still open for your trade? Every county is open today.
Ten years in construction before I ever built one of these. Every Front Desk in the network is built by one person: me.
Enda O'Shea
Questions
Straight pricing
One price for the Front Desk, paid once. One optional add-on if you want the traffic handled too. Nothing hourly, nothing open-ended, no build that drags on for months.
Either way: one partner per trade, per county, and your county closed to everyone else in your trade for the year.
Your place is held the moment you pay. Then we build it and show it to you. If what you're looking at isn't what's described on this page, you get every euro back before it goes live. No time limit, no form, no argument.
One extra job a month. Look at your own figure further up the page. Does that cover it?
The next problem
Your Front Desk works on people who are already searching — the homeowner with the leak, at half nine, typing your trade into a phone. It's very good at that, and it's most of the job.
What it can't do is put you in front of someone who hasn't started looking. That's what this is for.
Hands-Free Content. Three to four localised posts and short videos a week, made for your trade and your county — your town names, your weather, the jobs people in your area are actually searching for that month. Scheduled to your channels. You write nothing and post nothing. Anything AI-assisted is marked as such where the law requires. It starts the week you go live, not the day you pay.
This is the other reason there's only one of you per county. Content aimed at Cork only works if there's one Cork roofer getting it.
€397 a month, on its own, cancel any month.
Or €3,970 for the year if you add it to the annual bundle — twelve months for the price of ten, the same rule as the Front Desk.
Everything, for the year: €7,940
That's €3,088 less than paying month to month for both.
Yes, that's the same €397 as the Front Desk's monthly hosting. They're two different things: one keeps it running, one fills it. You can take the Front Desk on its own and always could.
Enough people already know your name. Is that the ceiling, or is there more work out there than that?
The two ways in
The Front Desk — site, assistant and booking calendar, built for your trade and your county, live in seven days. €3,970, once. Two ways to take it.
The Build Guarantee applies whichever door you come through.
Prefer to ask something first? The assistant is bottom-right.